Pocket.watch Logs On to Mobile Gaming

Pocket.watch has announced the launch of a new gaming division, P.W Games, and has begun to roll out a slate of mobile and console games under its banner.

The first title, “Tag with Ryan,” a mobile, free, endless runner game based on YouTube star Ryan of Ryan ToysReview launched in December.

“Tag with Ryan” was created in partnership with WildWorks and features characters from Ryan’s world as they play a game of tag. “Tag with Ryan” is available now in the Apple Store and Google Play.

“At Pocket.watch, our goal is to bring kids and families more of what they love from YouTube, and gaming is central to this mission,” says Chris M. Williams, founder and chief executive officer, Pocket.watch. “Over the past year, we have created books, television shows, consumer products and more based on some of today’s most popular YouTube stars and formats, and gaming is the next frontier. We’re thrilled to be partnering with the best of the best in the gaming industry to inspire kids and families to play with these beloved characters in an entirely new way.”

P.W Games is also working with Superstar Games to create “P.W Putting Planet,” a mobile, free, AR game that will launch during Q1. The game will feature fellow YouTube stars and Pocket.watch clients HobbyKidsTV on a virtual golf experience. The game will also have an integrated YouTube player that lets players watch videos while they participate in the game.

Outright Games is on board to bring “Race with Ryan,” a kart racing console game, to life in the fall.

“At a very young age, Ryan has been able to captivate kids around the world with his infectious personality, allowing them to join in on his adventures,” says Terry Malham, chief executive officer, Outright Games. “Race with Ryan will give families the opportunity to continue their adventures, partnering with P.W Games for the first-to-market console game under the Ryan’s World lifestyle line.”

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