Planeta Junior Debuts Baby Heidi
Planeta Junior has debuted Baby Heidi, a new version of its character Heidi that is targeted at younger viewers.
Planeta Junior plans to expand the “Baby Heidi” brand with new entertainment and consumer products that focus on Heidi’s values and the bonding process between parents and newborns.
Baby Heidi can be found in a new YouTube Series of the same name that is available in four languages—Catalan, English, Italian and Spanish. The animated series is supported by a website that offers weekly articles for parents and an interactive Instagram account.