Incipio’s debut collection of influencer-branded tech products will be available next spring.
NORTH AMERICA–Social media influencer and YouTuber Lauren Riihimaki, better known as LaurDIY, and Incipio have teamed up to launch a range of LaurDIY tech accessories.
The Brand Liaison, LaurDIY’s exclusive licensing agency, brokered the deal.
Incipio’s debut collection of branded tech accessories will include smartphone, laptop and tablet cases, as well as portable power and charging solutions. In addition, the collection will be featured in a series of videos and other promotions.
“Incipio is the leader in their space and they have a strong portfolio of top tier brands and partnerships, so I am so thrilled to be working with their company,” says LaurDIY. “Their creative team has been incredible at interpreting my brand, designs and aesthetic. It will be so great for my fans and followers to have LaurDIY designs on their phones, tablets and laptop cases.”
The LaurDIY tech products are scheduled to hit major retailers in spring 2018.