The social gaming platform continues to expand its retail presence with a new range of branded t-shirts, sweatshirts and more.
NORTH AMERICA–Bioworld and Roblox have come together to create and release a host of Roblox-branded apparel in retail stores throughout the U.S. and Canada.
The upcoming apparel collection will incorporate the Roblox logo, characters and other assets from the online social gaming platform on a selection of shirts, sweatshirts and more.
The partnership will also provide the Roblox developer community with more ways to leverage their IP beyond their game.
“We have a passionate and extremely engaged fan base who are looking to express their love for Roblox beyond the screen and into the physical world,” says David Baszucki, chief executive officer and co-founder, Roblox. “This is an amazing opportunity to give them another way to enjoy the brand and in turn act as brand ambassadors to the world. Bioworld is on top of trends in apparel and our first choice as a partner to bring us into retail.”
The Roblox apparel collection will be available later this month at Kohl’s stores nationwide and will expand to additional retailers later this year. It will also be available online.
“Our partnership with Roblox is a natural fit,” says Raj Malik, chief executive officer, Bioworld. “The Roblox and Bioworld teams are designing innovative products that will allow players to continue their engagement beyond the platform. We are excited to launch an apparel line this fall that reflects the imaginative spirit of the brand.”