NVCP Inks MTV Stationery Deal

Nickelodeon & Viacom Consumer Products has tapped the U.K.-based Blue Sky Designs for a line of MTV-branded stationery and paper goods in the U.K. and Ireland.

The line will include binders, social stationery, pens, pencils and stickers that incorporate bright, bold brand designs with a retro twist. The MTV stationery range will launch at mid-tier and specialty retailers this spring/summer, followed by a mass-market launch in 2014.