NVCP Appoints 'Turtles' Agent

Nickelodeon & Viacom Consumer Products has appointed the St Petersburg-based Riki Group as master licensee for “Teenage Mutant Ninja Turtles” in Russia, CIS and the Baltic countries.

Riki already represents a wide range of NVCP properties in the region including SpongeBob SquarePants and MTV.

“Rolling out ‘Teenage Mutant Ninja Turtles’ around the world and building our consumer products business are top priorities for Viacom International Media Networks, and our relationship with Riki Group is core to this success in Russia,” says Dan Frugtniet, director, NVCP Russia. "Riki’s unparalleled knowledge and depth of understanding of the Russian, CIS and Baltic markets gives us the edge in this complex environment, where we intend to develop a cross-selling strategy backed by innovative products and creative franchise-building campaigns.”

The new CG-animated TV show “Teenage Mutant Ninja Turtles” is scheduled to air in Russia this November on Nickelodeon.