The Wildflower Group Announces Ease of Use Program Partners

Four new licensee partners have been announced for the program.

June 5, 2021

Licensing, branding and e-commerce agency The Wildflower Group (TWG) and its client, the Arthritis Foundation, have announced four new licensee partners for the Foundation’s Ease of Use certification program.

For the home gardener, Melnor’s line of RelaxGrip watering nozzles and wands are designed to alleviate strain on the hands and wrists. Nine of its new RelaxGrip nozzles and wands have earned the Ease of Use Certification. Flexon has released a Guard-N-Grip hose connector that helps reduce wrist and finger strain.

All of these products are available from Lowe’s, Home Depot, Walmart, Amazon and independent hardware stores.

In addition to these gardening partners, The Arthritis Foundation has granted Ease of Use Certification to Advil for its Easy Open Arthritis Grip Cap.

In collaboration with the Arthritis Foundation, TWG has implemented a multi-tier licensing strategy to bring products to consumers across the U.S. that make life easier for those living with arthritis, physical limitations

and general pain. All Ease of Use partner products are independently tested and evaluated before being certified.

Categories available for licensing include health and wellness, home and hobbies and workplace. Find more information about Ease of Use Certified products at arthritis.org/EaseofUse.

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.