In her new role, Haider will lead strategic planning for the company, as well as content, market research and partnerships with venture companies, focused on social impact.
Haider previously served as head of global licensing and video content partnerships at ZeptoLab where she built the global merchandising business for the mobile game "Cut the Rope." Prior to joining ZeptoLab, Haider also held senior positions at MTV Networks International and Viacom Kids and Family Group.
Diana Lee joins Sesame Workshop from Al Jazeera America. She is now responsible for leading the company's human resources strategy.
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