The Royal Horticultural Society has announced that a number of its licensees are supporting the U.K.’s National Health Service and essential workers with donations and discounts during the COVID-19 crisis.
Support efforts include makers of luxury chocolate, gardening footwear, swing seats and benches.
“We are delighted to be able to highlight partners that not only produce high-quality work that has been endorsed or licensed by the RHS but that have been able to support or help key workers during one of the most challenging times in our country’s recent history,” says Cathy Snow, Licensing Manager, Royal Horticulture Society. “We’re grateful to you for these generous gestures – and to all our key workers for their selflessness and professionalism.”
Amelie Chocolat, a producer of luxury continental chocolates, sells the RHS Woodland Collection, the RHS Raspberry and Champagne Collection, and the RHS Cherry Chocolate Collection. Amelie had already donated chocolates to several NHS teams over the Easter holiday. Now that everything is in place to safely fulfill the high level of customer orders, Amelie has decided that all profit generated over the month from April 16 to the May 15 will be donated straight to the NHS.
“We realize how lucky we are to be so busy during these difficult times, and feel we have a responsibility to help where possible,” says Natalie Levy, founder and director, Amelie Chocolat. “This means that, for four weeks, every time customers order chocolates from us, all the profit we make on the order will be donated straight to the NHS. We’re delighted to be able to do our bit to help our frontline workers.”
Meanwhile, boot brand The Original Muck Boot Company, whose range includes RHS-endorsed multi-purpose gardening boots and shoes is offering a 30 percent discount to NHS staff through the Blue Light Card and its associated portal. The Blue Light Card provides those in the NHS, emergency services and armed forces with discounts both online and in-store. The Blue Light Card also allows companies to get involved with offering discounts to frontline workers – as Muck Boots has done.
“It’s a tough time for everyone right now, but especially for our key workers,” says Eleanor Cornwell, EMEA marketing lead, The Original Muck Boot Company. “We’re delighted to be working with the Blue Light Card to help key workers to take a moment for themselves and enjoy time in the outdoors with loved ones as and when they can safely do so.”
Finally, the only swing seat and bench maker licensed by the RHS, Sitting Spiritually, has posted a message on its site explaining that it has been able to continue operations as its designers and suppliers are largely based in independent workshops – and founder Martin Young has added a personal invitation to all NHS and key support workers to get in touch.
“We are grateful to be able to carrying on working at this difficult time, but we know that without the staff of the NHS things would be a lot tougher,” says Martin Young, founder, Sitting Spiritually. “Our thanks to you all.”