Poetic Brands Grows New Partnership with Early Learning Centre

Poetic Brands is expanding their baby, children’s wear and accessories division with iconic U.K. kids’ brand Early Learning Centre.

License Global

November 23, 2020

Poetic Brands adds Early Learning Centre to growing baby and children’s division .jpg

Signing a new deal with Riverside Brands, apparel licensee Poetic Brands’ new Early Learning Centre collection, featuring baby layettes and fashion as well as accessories such as baby changing bags and slings for babies and daywear, luggage and beach towels for children.

“When we heard about the opportunity of establishing ELC as an apparel collection, we jumped at the chance to come on board and work with Ash and The Entertainer on this project,” says Anne Bradford, director, Poetic Brands. “In the initial year of setting up the business it has been so important to us to look for new opportunities to the market and the ELC brand absolutely ticks this box. Our team has a huge amount of experience across both baby and toddler and they are looking forward to creating a unique apparel collection at retail.”

“We have had a fantastic initial response to the Early Learning Centre licensing opportunity since announcing it a few months ago and it is really exciting to be partnering with Poetic

Brands, as they really understood the vision we have for the brand from the outset,” says Ashley Holman, managing director, Riverside Brands. “We are confident this will be the start of a very successful partnership for all involved.”

The Early Learning Centre is currently owned by The Entertainer and operates both online and within The Entertainer stores; supporting new and expecting parents with their child’s early development.