“When we heard about the opportunity of establishing ELC as an apparel collection, we jumped at the chance to come on board and work with Ash and The Entertainer on this project,” says Anne Bradford, director, Poetic Brands. “In the initial year of setting up the business it has been so important to us to look for new opportunities to the market and the ELC brand absolutely ticks this box. Our team has a huge amount of experience across both baby and toddler and they are looking forward to creating a unique apparel collection at retail.”
“We have had a fantastic initial response to the Early Learning Centre licensing opportunity since announcing it a few months ago and it is really exciting to be partnering with Poetic
The Early Learning Centre is currently owned by The Entertainer and operates both online and within The Entertainer stores; supporting new and expecting parents with their child’s early development.
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