Oxford Limited, the licensor of the University of Oxford brand, has appointed Ingram to represent the British institution for licensing in Japan.

The Tokyo-based firm will now work to identify and develop opportunities for the Oxford brand, with an intiial focus on apparel, accessories, home, gifting and stationery.

“Oxford’s heritage and traditions, as well as its global impact as a leading-edge University, gives Ingram plenty of scope to build on our previous success in Japan,” says Chris Evans, managing director, Oxford Limited. “Oxford is an evergreen brand with core values of heritage and excellence which can be expertly translated through design and manufacture to appeal to consumers in key market segments.”