London Zoo Appoints Metrostar to Launch Brand Licensing

Multi-year deal for items including homeware, toys and games, clothing and publishing, will be launched at Brand Licensing Europe next month.

License Global

September 6, 2023

Humboldt Penguin.ZSL

London Zoo has launched into licensing with

Metrostar

. The campaign for the multi-year deal in the U.K and Ireland will launch at

Brand Licensing Europe

, which takes place at London’s ExCeL, from Oct. 4-6.

Metrostar will launch and manage London Zoo’s licensing program, working together with the conservation charity and its branding experts, opening the brand to new categories with a special focus on engaging preschoolers, schoolers and their families; the conservationists of tomorrow. Items will include homeware, stationery, toys and games, clothing, books and publishing.  

“We are pleased to bring the world-renowned London Zoo to licensing for the very first time in our near 200-year history, with the support of Metrostar,” says Lee Duffy, head, commercial, London Zoo. “All profits from sales of brand licensed products will support London Zoo, ZSL and our work across the world to bring wildlife back from the brink of extinction. We are excited to see our iconic brand be curated into

first-class products that stay true to our brand’s values, identity and vision, all while supporting our work.”

“London Zoo’s licensing mission is to capture the excitement and wonder of wildlife while supporting ZSL’s conservation work,” says Claire Potter, founder Metrostar. “We are excited to showcase the work of the ZSL conservation zoo and to present its amazing style guide to potential partners in a range of categories at BLE.”

London Zoo will be featured on Metrostar’s stand, C251, at BLE in October.