Edutainment Licensing Adds New Partners for NSPCC Characters

New partners cover publishing, AR and more.

July 21, 2023

AR visual of “Pantosaurus and the Power of Pants.”Bookful

Edutainment Licensing has announced new licensing partners for the National Society for the Prevention of Cruelty to Children (

NSPCC

) characters, Pantosaurus and Buddy.

These include a new publishing partnership with Sweet Cherry Publishing. The program will launch this fall with the original story book title, “Pantosaurus and the Power of Pants,” with new titles to follow in 2024.

The NSPCC has also partnered with BannerEco, which will see the creation of personalized banners, featuring Pantosaurus and Buddy. The banners themselves are made with eco-friendly materials, in line with BannerEco’s commitment to sustainability.

The NSPCC has also embarked on a new partnership with Bookful to bring the “Pantosaurus and the Power of Pants” storybook to its mobile library.

Pantosaurus has been brought to virtual life via the Augmented Reality app from Bookful which encourages children to read using AR and 3D animations.