Acamar Films is partnering with children’s charity National Society for the Prevention of Cruelty to Children (NSPCC) for this year’s Childhood Day, with “Bing” joining the charity’s 2022 fundraising efforts to help keep children safe. 

Childhood Day is the charity’s flagship day of fundraising that brings everyone in the U.K. together to protect children. Whether it’s by fundraising, donating, volunteering at a collection, or taking action, the NSPCC is asking people to play their part.  

On June 10, nurseries and schools around the country will be downing tools for NSPCC’s Big Breaktime initiative, raising money to help keep children safe. ‘Bing’s Big Breaktime’ include craft, coloring and games for little ones to enjoy during their break. The campaign will reach out to 10,000 nurseries, who will have a chance to win “Bing” prizes, and the fun will extend across Bing’s digital and social channels with an online Childhood Day party. 

“We are excited to be working with NSPCC for their Childhood Day campaign,” says Caroline Payne, senior marketing manager, Acamar Films. “‘Bing’ is a celebration of all aspects of pre-school life and is a great partner for NSPCC’s wonderful Big Breaktime initiative, which focuses on play and childhood. We are honored to play our part in support of this very important cause.” 

“NSPCC is delighted to partner with Acamar Films to celebrate Childhood Day this year,” says Louise McCourt, senior strategic and commercial partnerships manager, NSPCC. “Knowing how strongly young children connect with and enjoy ‘Bing,’ we hope that by offering these themed resources to early years and nurseries, we will be closer towards our goals of looking after children and protecting every childhood.”