‘Bing’ Partners with NSPCC for Childhood Day Mile

Children’s charity and Acamar Films team up for a flagship fundraising day.
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License Global

April 19, 2023

Promotional image for Childhood Day Mile, featuring Bing and Flop.
Promotional image for Childhood Day Mile, featuring Bing and Flop.Acamar Films

Acamar Films

, the independent creative studio behind pre-school animation “


,” is partnering with children’s charity National Society for the Prevention of Cruelty to Children (


) for the second year in a row for Childhood Day, the charity’s annual flagship day of fundraising. 

On June 9, the NSPCC and “Bing” will celebrate the Childhood Day Mile, encouraging nurseries, children and their families to move a mile, any way they would like, to help support the NSPCC’s vital work. Those taking part will raise money to keep children across the U.K. safe by getting active, be it walking, hopping, skipping, scooting or even ‘vooshing’ a mile, just like Bing.  

“Last year’s

Big Breaktime collaboration with Bing

was a great way to connect more effectively with nurseries and preschoolers on the road towards our fundraising goals,” says Louise McCourt, senior strategic and commercial partnerships manager, NSPCC. “This year as we ask people to go the extra mile for Childhood Day, we hope that

‘Bing’ will continue to inspire little ones to take part and have fun along the way.” 

“Bing” resources, packed full of “Bing”-inspired ideas for how children could move their mile, alongside themed activity sheets and certificates, will be available on the NSPCC website for nurseries and early years practitioners to download. Printed sticker packs and posters will be sent to registered nurseries to support their fundraising efforts. This year, nurseries can also win a Childhood Day visit from Bing and Flop to help cheer on their miles. Nurseries and early years practitioners can sign up via the Schools Childhood Day Mile page. 

“It is really wonderful to be supporting the NSPCC for another year on Childhood Day, especially on a campaign that encourages movement and activity,” says Nikica Markot-David, chief production and editorial officer, Acamar Films. “Bing is always moving, whether it is running and playing in the park, walking through the Howly woods or learning how to do big skips, and we cannot wait to see how young children choose to cover their mile and raise money for such an important charity.” 

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