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Licensing Week Virtual 2020 Trend Report

License Global highlighted some of the biggest trends from the first-ever Licensing Week Virtual event.

Licensing Expo 2020 was postponed to May 2021. But, typical of the resilient licensing community, nothing was going to hold industry professionals back from meeting and striking deals, even if it meant doing it all online. With that, Licensing Week Virtual was born. Held on June 15-19, the five-day online event was organized by the Global Licensing Group, with Licensing International as the official sponsor. License Global was on the virtual expo floor to highlight all the trends and insights from the community. From the growing role of digital to providing consumers with comfort during uncertain times, we've collected some of the biggest trends for 2020.