Levi’s has partnered with Netflix series “Stranger Things” on a collection of men’s and women’s products.
The partnership will see Levi’s create shirts, t-shirts, accessories and jeans inspired by the 1980s fashion of the show. Pieces from the collection will also be worn by series characters Eleven and Dustin during the upcoming third season of the show.
“When the ‘Stranger Things’ opportunity slid across my desk, my nose started to bleed,” says Jonathan Cheung, senior vice president, Levi’s. “Being able to work on some of the costumes with their amazing designers was another level of collaboration.”
Levi’s’ partnership with “Stranger Things” adds to a slew of licensing deals ahead of the show’s new season. The Netflix series has also recently collaborated with companies such as H&M, LEGO and Mongoose.