Nickelodeon Gets Serious about Casual Gaming

MTV Networks’ Nickelodeon Kids and Family Group is putting a new digital twist on Monopoly and Candy Land via a deal with Hasbro. The games, Monopoly: SpongeBob SquarePants Edition and Candy Land: Dora The Explorer Edition, are launching on CD-ROM and are also available in PC and Mac downloadable versions online. Nickelodeon Kids and Family Group recently announced a $100 million commitment to develop, distribute, and create casual gaming titles, sites, and platforms. MTV Networks recently committed to invest more than $500 million over the next two years in the development and distribution of its gaming business across its global portfolio.