Nick Just Adds ‘Water’

Nickelodeon & Viacom Consumer Products (NVCP) signed a deal with ZDF Enterprises for licensing and merchandising rights to the Australian live-action kids’ TV show, “H20—Just Add Water,” in France and the UK.

The deal covers publishing, interactive (PC and console games), apparel, accessories, toys, games, and paper product. The first phase of a licensing program rolls out in the French market in spring 2009, followed by a larger range of product launches in autumn that year. The ranges target girls aged 7 to 12.