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Seth Rogen to Launch Cannabis Company

Actor Seth Rogen and writing partner Evan Goldberg have partnered with Canadian marijuana producer Canopy Growth to launch their marijuana brand called Houseplant, according to The Hollywood Reporter.

Rogen and Goldberg said the company is aimed to “make it easier for people to learn to love cannabis as much as Houseplant does,” according to THR.

Canopy Growth last month announced a partnership with Martha Stewart. The company recently received an investment of $5 billion from Corona and Mondavi Wines producer Constellation Brands. Houseplant’s first three products will include Houseplant Sativa, Houseplant Hybrid and Houseplant Indica. Houseplant will also sell pre-rolled joints and soft gel capsules across Canada, according to THR.

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