The Blippi NFT Fan Pass is a new way for brands to interact with fans by providing exclusive perks and utility to holders.

License Global

July 15, 2022

2 Min Read
Blippi and his cat sidekick.
Blippi and his cat sidekick.Moonbug/Zigazoo

Zigazoo, the social network for kids, has announced it will drop the first-ever “Blippi” NFT collection on July 21 in partnership with the show’s studio Moonbug Entertainment.  

The “Blippi” NFTs will serve as unique collectibles and include the opportunity to be founding members of the “Blippi” Fan Pass. Holders of “Blippi’s” Fan Pass get access to new “Blippi” perks monthly for at least one year through the Zigazoo platform, including exclusive “Blippi” videos and behind-the-scenes footage.  

This NFT collection will give kids and families the opportunity to interact with and get access to characters on Zigazoo.  

The drop will integrate the social platform’s educational goals with “Blippi” programming that has garnered more than a billion monthly views in more than 130 countries. This announcement follows Zigazoo and Moonbug’s first NFT collections for kids, including an in-app “CoComelon” drop that sold out in 48 hours.  

“We couldn’t be more excited about the next phase of our partnership with Moonbug Entertainment as we pave the way for media brands to connect with fans through Web3 technology,” says Zak Ringelstein, founder, chief executive officer, Zigazoo. “With this drop, we are unlocking a whole new way for kids to interact with their favorite characters and putting a Web3 spin on the popular mail-in fan clubs that I loved as a kid growing up in the ‘90s.”  

Related:Falcon’s Beyond to Expand ‘CoComelon’ and ‘Blippi’ into Immersive Entertainment

“Blippi’s” NFT packs will be available for purchase through the Zigazoo app. Ahead of the launch, Zigazoo invites users to participate in “Blippi”-themed challenges on the social media platform, which encourages kids to create their own videos inspired by “Blippi.” These video prompts ask kids questions like, “What do you want to learn with Blippi?” and “Can you tell us what animals or plants live in the ocean?”  

“Building on the success of the ‘CoComelon ‘NFT drop, we are very excited to be partnering again with Zigazoo to release our second collection of NFTs featuring our beloved character, Blippi,” says Simon Philips, managing director, global consumer products, Moonbug Entertainment. “This drop comes with exclusive content and perks that will allow kids to interact with our brand on and off screen, learn some new skills and above all have fun whilst learning through play.”  

In addition to Moonbug, Zigazoo has partnered with Nyla Hayes (TIME’s first artist-in-residence known for her Long Neckie Ladies) and Invisible Universe (internet-first animation studio behind Qai Qai) for past NFT drops.  

Related:Exclusive: The Point.1888 and EMEA Subagents Sign 48 Deals for Moonbug Properties

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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