HarperCollins, Penguin Random House, National Geographic and more have signed for global campaign.

YouTube Kids has teamed up with a slate of global publishers and entertainment brands to feature hundreds of pieces of reading-related content during its #ReadAlong campaign this month.

The month-long program is aimed at making an impact on the next generation of readers–helping them hone their reading skills as well as encouraging a lifelong passion for reading. The global campaign will span the U.S., Australia, Canada, Ghana, India, Ireland, Jamaica, Kenya, Malaysia, New Zealand, Nigeria, Philippines, Singapore, South Africa, Tanzania, Uganda, the U.K. and Zimbabwe.

Publishers on board to support the campaign include:

In addition to the campaign’s publishing partners, characters from Universal’s Despicable Me will create a reading-focused playlist around “What Minions Read #ReadAlong” and NFL star Martellus Bennett (Green Bay Packers) will debut a daddy-daughter story time #ReadAlong on June 15.

The “YouTube Kids” app will also host exclusive series from top content creators across the globe including: Word Play by Pinkfong, Toycantando, ChuChu TV’s Learning English is Fun and Bob the Train.