YouTube to Air ‘Fruit Ninja’ Series

YouTube and Halfbrick, the Australian game developer behind mobile game “Fruit Ninja,” will produce a slate of original content for YouTube.

April 6, 2018

YouTube to Air ‘Fruit Ninja’ Series

YouTube and Halfbrick, the Australian game developer behind mobile game “Fruit Ninja,” will produce a slate of original content for YouTube.

Halfbrick and YouTube will work on the 13 x 11 minute “Fruit Ninja” animated series. It will be shown on its existing “Fruit Ninja”-themed YouTube channel and the YouTube Kids app, which launched in the U.S. in February.

“Our partnership with Halfbrick builds on the huge amount of ‘Fruit Ninja’ content already available on YouTube,” says Ben Grubbs, head of kids and learning, YouTube Asia Pacific. “‘Fruit Ninja’ promotes a positive sense of humor and accessibility to players in all walks of life, and we are proud to be able to bring more of this to the YouTube community.” 

Celebrating its fifth anniversary this year, “Fruit Ninja” recently cracked the 1 billion download mark across iOS and Android devices. The game still reaches an average of 60 million unique players per month. 

“The show will be targeted at six- to 10-year-olds for co-viewing with their

parents,” says Sam White, vice president, entertainment and licensing, Halfbrick. “It will also be accessible from within Halfbrick’s ‘Fruit Ninja’ games, which reach around 60 million users per month. We will also be producing a new compilation playlist, Fruit Ninja Nation, for which we will be reaching out to the YouTube community and our players for user-generated content. It will be made up of ‘Fruit Ninja’-themed live-action shorts, documentaries, developer diaries and more.”

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