World of Women Names Jazwares as Master Toy and Collectible Licensee  

The toymaker brings new opportunities for WoW content creators.

March 24, 2022

World of Women

Jazwares has announced a multi-year, global master toy and collectible licensing agreement with World of Women (WoW), an NFT collective celebrating inclusivity and diversity through more than 10,000 digital art pieces across its platform. Set to hit traditional and online retailers in 2023, Jazwares will have exclusive rights to design, manufacture and market dolls, figures, doll accessories, plush, vehicle playsets, role play, costumes and accessories inspired by the expansive WoW NFT universe. 

"WoW is the brainchild of renowned artist Yam Karkai, who has created a strong community of dedicated enthusiasts during the rising popularity of NFTs," says Laura Zebersky, president, Jazwares. "We are delighted to partner with WoW's community to bring their beautifully diverse NFTs to a 3D format and showcase their universe of characters to new audiences."

World of Women consists of more than 10,000 "one-of-one" NFTs that Karkai created by hand. The collection contains 27 different outfits, seven

lip colors and 14 skin tones. The WoW community includes members such as celebrities Reese Witherspoon, Eva Longoria and Gwyneth Paltrow. It has inked a film and television deal with Witherspoon's Hello Sunshine while also executing partnerships with Universal Music Group, Billboard, Christie's, The Sandbox and others.

"The Jazwares vision of a World of Women master toy partnership stood alone," says Karki. "Their general knowledge and enthusiasm for the NFT market is truly inspiring. We are ecstatic to work together, as well as directly with our incredible community, to bring the WoW franchise to this physical medium. Simply put, we cannot envision a better team to execute the next step in our storytelling."