WeWearCute Adds New Licensees

With more than 11 million TikTok followers and a growing Instagram and YouTube following,

sisters Emma and Ashley of WeWearCute have curated collections of licensed products with Spinmaster, Centric Beauty, Mad Engine and  J. Franco, and recently partnered with Build-a-Bear Workshop for WeWearCute bears and accessories that sold out in days. WeWearCute stationery, arts & crafts and beauty products are currently sold at Walmart stores and their apparel collection will be available at Walmart this month.

“Ashley and Emma have a unique ability to connect with their tween followers and keep them engaged with fresh, fun videos,” says Debra Joester, president, The Joester

Emma and Ashley are working closely with Concept One and High IntenCity to design jewelry, bags, cold weather accessories and other fashion “must haves” that will be in stores in fall 2021. These collections, like all their branded product, will be showcased on their social media platforms and worn by Emma and Ashley.