, for a new virtual shopping experience known as the Crocs Jibbitz Experience. The venture is centered around self-expression, personalization, gamification and education to provide a platform to showcase Crocs’ Jibbitz charms.
Featured in this collaboration is the 3D Jibbitz Customizer, a feature engineered by Obsess that allows consumers to create a pair of Crocs adorned with Jibbitz charms, which they can purchase within the virtual environment.
The Jibbitz Experience results from Crocs’ third virtual store collaboration with Obsess, with five distinct departments dedicated to a unique assortment of Jibbitz. While exploring the experience, visitors can partake in an arcade-style claw machine game, allowing them to collect virtual Jibbitz and win physical ones for only a penny.
Embedded within the entire experience is a seamless link to the Jibbitz Customizer, an interactive tool showcasing lifelike 3D replicas
The Crocs Jibbitz Experience is now available via mobile and desktop web platforms.
Read more about
at Licensing Expo a few weeks ago.
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