, a digital collectibles platform, is launching the first digital collectibles based on “
,” which is produced by the nonprofit media organization,
In the initial drop on March 19, fans will be able to purchase Cookie Monster collectibles inspired by the series, exclusively through the VeVe app, available to download on the App Store and Google Play. Additional collectibles from the brand will be released later this year.
“Since 1969, ‘Sesame Street’ has been one of the most beloved and educational children’s programs, delighting kids and adults alike for generations,” says Jennifer Ahearn, vice president, global strategic partnerships and themed entertainment, Sesame Workshop. “Collaborating with VeVe for the series’ first collection of digital collectibles is a great way to celebrate Sesame Street’s enduring legacy and give our long-time fans a new way to showcase their love for ‘Sesame Street’ and its characters.”
“‘Sesame Street’ is one of the most iconic
Through the VeVe platform, fans can showcase their digital collections in the app’s virtual showrooms as epic 3D dioramas as well as virtually visit, comment on and like showrooms from other collectors. VeVe also offers an augmented reality (AR) photo mode that allows collectors to interact with every digital collectible in 3D, as well as share their collectibles through VeVe’s in-app social feed or on external social platforms.
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