Undone, Medialink and MADworld Launch Popeye Metaverse Madness

Popeye the sailor man is partnering with Undone, a custom watch brand, and MADworld to release a specialized NFT collection across Asia. The Popeye Metaverse Madness tells the story of Popeye in different parallels, where the balance of time and space is broken and chaos occurs. The program will include more than 4,000 Popeye character variations dressed in an assortment of costumes, set against a variety of backgrounds, and released in the form of algorithmically generated NFTs. The deal was brokered by Medialink, Popeye brand owner, King Features’, local agent in China.