Toekenz Collectibles and its forthcoming, family-focused digital collectibles app have announced a licensing partnership with Mattel. Through the collaboration, Toekenz will create blockchain-based digital collectibles for children and families featuring Mattel’s brands and characters. 

Co-founded by digital content creative, Iris Ichishita, and cryptocurrency industry expert, James Runnels, Toekenz is a technology company that designs and develops on-chain branded experiences for kids and families.  

“I am inspired by Mattel’s pursuit of innovative ways to delight families and children,” says Ichishita. “Mattel’s activations on Toekenz will represent exciting new engagement opportunities in the digital world for their world-class brands.” 

Toekenz will soon announce other partner licenses in addition to Mattel, which include legacy characters, preschool powerhouses, live-action and animated content franchises. 

“We already know that NFTs are a fantastic way for fans to further engage with Mattel brands,” says Mike DeLaet, global head, digital gaming, Mattel. “Until now, no such platform has existed where parents and children can together discover and learn more about the world of digital collectibles. We are proud to partner with Toekenz as we bring some of the most iconic Mattel IP to their cutting-edge platform.” 

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Toekenz will be available to the public in Q4 2022 via the Apple and Google app stores.