Timex has entered Web3 with its first collection of single-edition watches and corresponding digital twin NFTs, exclusively available to members of the Bored Ape and Mutant Ape community.

The collaboration marks the first time in history Timex has offered a watch that can be personalized. Each custom-created digital collectible and hand-assembled watch is in the Timex Waterbury Classic design to showcase the holder’s Ape or Mutant on full display. Holders have endless options to customize their timepiece even further with over 40 selections of cases, straps and etchings, some of which were specially created for the collection.  

“From customizing the digital collectible and unboxing the physical watch to flexing at Ape Fest, these incredible timepieces will delight Ape holders and keep them guessing at surprises yet to come,” says Josh Ong, member, BAYC community.