WeWearCute has 3 million followers, more than 250 million monthly views and average video views of 1.6 million. Posting three-to-four videos daily, sisters Ashley and Emma feature family-friendly content featuring products they love.
Brands including Procter & Gamble, Kraft, Mattel, Cra-Z-Art and Lipsmackers, and retailers from Walmart to Journeys all have been featured in WeWearCute’s videos and have seen sales impact from the sisters’ videos. Ashley and Emma appeared in the first episode of
’s YouTube channel’s show “Bestie Picks Bae,” accruing 10 million views on what became the third-highest viewed
video of all time.
“We are delighted to represent WeWearCute in building Emma and Ashley’s brand in fashion, beauty and related categories,” says Debra Joester,
The Joester Loria Group will focus on lifestyle products including bath and beauty, apparel, fashion accessories, home, publishing and related categories, bringing WeWearCute to product collaborations and branded collections.
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