The Smiley Company Launches Exclusive Digital Designs on Ready Games’ Icon App

Players can choose from 21 SmileyWorld pieces to add to their avatars’ closets.

April 27, 2022

Smiley

Epik is bridging the gap between real-world brands and digital ecosystems by connecting Ready Games, a web3 gaming ecosystem on mobile, and Smiley Company.

In honor of Smiley’s half-century, the brands have launched a bespoke virtual fashion line of SmileyWorld branded merchandise for Ready Games’ app, ICON Avatar Fashion Universe. In the app, players can now choose up to 21 unique SmileyWorld pieces to add to their avatars’ virtual fashion closets.

“Ready’s innovative NFT technology provides brands and creators the opportunity to elevate fashion collections in the digital space,” says Christina Macedo, chief operating officer, Ready Games. “Our vision is for players to be able to express themselves through clothing and in-game accessories. Smiley’s iconic symbol of universal happiness is the perfect fit for our first animated and textured NFT fashion collection. The whole collection feels fresh, playful and wonderfully iridescent – truly brilliant!”

“Launching a collection of SmileyWorld

virtual fashions with Ready Games is an exciting leap into the metaverse for The Smiley Company,” says Lori Heiss-Tiplady, senior vice president of digital, The Smiley Company. “The ICON app is the perfect launching pad for digital fashions from our lifestyle brand born in the digital universe and built on self-expression. The animated patterns and avatars made possible by Ready’s ground-breaking technology will allow users to express their moods in a bold new way with SmileyWorld.”