In honor of Smiley’s half-century, the brands have launched a bespoke virtual fashion line of SmileyWorld branded merchandise for Ready Games’ app, ICON Avatar Fashion Universe. In the app, players can now choose up to 21 unique SmileyWorld pieces to add to their avatars’ virtual fashion closets.
“Ready’s innovative NFT technology provides brands and creators the opportunity to elevate fashion collections in the digital space,” says Christina Macedo, chief operating officer, Ready Games. “Our vision is for players to be able to express themselves through clothing and in-game accessories. Smiley’s iconic symbol of universal happiness is the perfect fit for our first animated and textured NFT fashion collection. The whole collection feels fresh, playful and wonderfully iridescent – truly brilliant!”
“Launching a collection of SmileyWorld
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