Extended Reality (XR) allows consumers to immerse themselves in digital worlds through a wide range of means, whether that’s through headsets (virtual reality) or interacting with the physical world through mobile technology (augmented reality). This digitally enhanced way of living brings the brand and consumer space to life in new and exciting ways. With more users, more innovators and more technological advancements, License Global looks at how the XR market builds a new dimension within licensing.  

Read the full article in the April issue by clicking here!