The ICEE Company is joining the ranks of companies that are releasing branded non-fungible tokens (NFTs). Now through May 7, collectors can purchase a one-of-a-kind ICEE immortal NFT auctioned on the Chronicle marketplace. Proceeds from the auction will go directly toward the company’s ICEE Hope initiative designed to raise money for The Leukemia & Lymphoma Society (LLS). 

Designed by American pop artist, Burton Morris, ICEE’s immortal NFT showcases some of the brand’s flavors – blue raspberry, red cherry and orange swirled together. To complement the new NFT, the auction winner will also receive a countertop ICEE Maker and multiple flavors. 

In addition to ICEE Swirl, the brand will release a selection of NFTs by Morris featuring ICEE flavors including bubble gum, lime and orange. While 750 of each of the lime and orange NFTs will be minted as common cards and sold for $50, only 100 limited-edition bubble gum NFTs will be minted as a rare card and sold for $150. 

The NFT auction and collectible cards have launched and will close at 11:59 p.m. EDT on May 7. The NFT was developed in partnership with Design Plus, a licensing boutique. 

“I’m so excited to offer ICEE fans the opportunity to own a one-of-a-kind piece of digital artwork designed by artist, Burton Morris,” says Dan Fachner, president and chief executive officer, J&J Snack Foods. “Our fans will have a rare chance to own a piece of ICEE history while supporting our effort to bring ‘sweeter futures’ to cancer patients through our ICEE Hope campaign.”