Spin Master’s ‘Bakugan’ Franchise Premieres New Metaverse Experience on Roblox

Spin Master to host first-ever full season streaming experience of “Bakugan” anime series and debut co-branded digital Roblox gift card and exclusive virtual item collaboration.
License Global

August 4, 2022

‘Bakugan’ as featured in Roblox.
‘Bakugan’ as featured in Roblox.Roblox
Spin Master

has announced its “Bakugan” franchise will introduce more first of a kind experiences on

Roblox

. Starting Aug. 5 at 12:00 p.m. PST and 3:00 p.m. EST, “Bakugan Battle Planet,” the original anime-adventure series, will be available for fans to watch on-demand on Roblox. 

With more than 100 anime episodes to relive, legacy fans can embrace the nostalgia while next generation fans can watch the original first season and further follow the franchises’ back story as it rolls out over the course of five months. Hosted within the Bakugan Battle League experience on Roblox, four to six episodes will drop each week, with streaming features. Fans will be able to switch from gaming to streaming content seamlessly within the experience.   

“Last year we introduced another dimension of ‘Bakugan’ storytelling, bringing together millions of fans with the first ever premiere of a full-length episode on Roblox,” says Laura Henderson, executive vice president, marketing, Spin Master. “Today, we

are doubling down in the metaverse, delivering ‘Bakugan’ to its global fanbase and Roblox’s massive audience in another authentic, first of its kind immersive experience.” 

In addition to the five-month “Bakugan” streaming event, Spin Master will debut six Roblox co-branded digital gift cards from September to November. The “Bakugan” Roblox digital gift card promotion will include an exclusive “Bakugan” metaverse item, a virtual Genesis Dragonoid that can be worn across other experiences on Roblox, and it will also grant access to all the new “Bakugan” characters when visiting the “Bakugan” Battle League experience on Roblox. In the U.S., two limited edition “Bakugan” trading card drops will be sent to the first ten thousand users that request it. Roblox co-branded digital gift cards will be available for purchase globally beginning in September. 

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