PlayStation Gear e-commerce site now available in 22 countries.

Sony Computer Entertainment Europe has now launched its official online store PlayStation Gear, in 22 countries around the world.  
The e-commerce platform debuted in the U.K. in June with a wide range of SCEE-licensed merchandise featuring both the core PlayStation brand and top PlayStation gaming franchises.

Now, PlayStation Gear stores are live across Europe, the United Arab Emirates and Australia.

“The decision to host our own dedicated online store on the PlayStation website was the obvious next step as our portfolio of consumer products continues to grow year on year,” says Mark Howsen, commercial development director, SCEE. “We’re proud to say that we can now offer all our partners a high-traffic retail space that they can use as an effective tool to sell and market their products directly to a captive audience of gaming fans. It also gives licensees who may have smaller categories or more niche products, the opportunity to shine in an otherwise crowded market place.”

The PlayStation Gear store is hosted on the official PlayStation website, and has been designed as an integrated part of the PlayStation with content that has been localized for each country.

In addition to SCEE's owned brands, PlayStation Gear also stocks merchandise featuring third-party gaming brands that are available on the PlayStation platform such as the recently released "Arkham Knight Batman" game.