Snapchat and Disguise Launch Halloween AR Shopping Experience

Online shoppers can “try on” costumes before purchasing.
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License Global

October 11, 2022

"Squid Game" AR costumes as featured on Snapchat.
"Squid Game" AR costumes as featured on Snapchat.Jakks Pacific


, a subsidiary of

JAKKS Pacific

, and


have announced the launch of an AR shopping experience for Halloween costumes on Snapchat featuring Disguise’s 2022 line. 

Snapchatters can try on, share with friends and buy costumes of their favorite characters from brands and franchises including Hocus Pocus, Disney Princesses, Disney Villains,

Harry Potter

, NBCUniversal’s “The Office” and “Chucky,” Netflix’s “Squid Game” and “

Stranger Things

” as well as


, Power Rangers,


, Cobra Kai and



“Imagining what a costume will look like on you is a big part of Halloween shopping,” says Stephen Berman, chief executive officer, JAKKS Pacific. “Snapchat’s new AR try-on capabilities take the wonder out of your costume shopping experience. Disguise is excited to partner with Snapchat this year to bring these Lenses to life. We have enlisted some of our top licensors to help us create an enjoyable try-on experience for customers and fans. All Lenses will also have a

direct line to purchase if you like what you see!” 

Users can find the Halloween try-on Lenses in Disguise’s public profile on Snapchat by searching Disguise Costumes in the search bar or specific brand names, like “Power Rangers” and “Harry Potter,” in Snapchat's Lens Explorer, or unlock a specific Lens using each Snapcode. 

“These Halloween AR try-on experiences represent what makes shopping on Snapchat so seamless and fun,” says Ben Schwerin, senior vice president, content and partnerships, Snap. “We’re thrilled to partner with Disguise to bring these Lenses to our community, as well as make choosing a Halloween costume that works for you, without ever having to step foot in a store, easier than ever on Snapchat.”  

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