Smiley NFTs Featured in ‘Lords Mobile’

IGG Games will have SmileyWorld-branded NFTs by Epik Prime in “Lords Mobile” for a limited time.
License Global

October 3, 2022

“Lords Mobile” characters.
“Lords Mobile” characters.Epik

IGG Games, makers of “Lords Mobile,” has teamed up with


, producer of premium digital items and


, to launch a one-of-a-kind in-game crossover with

The Smiley Company

, a lifestyle brand celebrating its

50th anniversary


 “We are thrilled to be working with a renowned game publisher like IGG,” says Nicholas Loufrani, chief executive officer, The Smiley Company. “As we celebrate this anniversary, we imagine looking back from 50 years into the future; 2022 will mark a milestone moment for Smiley as when we entered a new era of digital-first engagements with our consumers, and through our partnership with Epik, enabled our fans the ability to have true digital ownership of Smiley products.”  

This marks a new step of the innovative collaboration for IGG Games, whose “Lords Mobile” is played by more than 500 million fans around the world. During the Kingdom Smiles event, an exclusive Smiley area and shop will be available for players. Participating in various activities provides special

chests and Smiley coins that can be exchanged for emotes and avatars. The exclusive items are available for a limited time and can only be purchased using the event shop and Smiley currency. Players will see the Smiley icon integrated in the game world via shields and visual effects.  

“We see Smiley as a great match to engage our fans and audiences,” says Zorro Zhuo, global head, “Lords Mobile” and IGG Games. “What better way for them to express their emotions and excitement than with Smiley emotes and avatars? We are fortunate to work with partners like Epik, who bring immense value with their expertise in the digital merchandise space and the brand partnerships they offer. This collection of in-game digital collectibles and NFTs that our players can truly own marks the beginning of an extraordinary future full of unique opportunities for our players.”  

The brands will collaborate to create collectible NFTs that utilize Epik’s proprietary blockchain technology enabling players to interact with the digital items in-game while collecting NFTs on Epik’s NFT marketplace,  

By leveraging Epik’s licensing network, brands can scale and expand their reach with better control over digital partnerships while gaining granular insights that were previously impossible. Epik’s blockchain-powered capabilities present a low-risk, high-rewards opportunity to explore digital ownership within the NFT space. Brands gain access across one of the world’s largest networks of game companies, NFT marketplaces and Web3 metaverses. 

“Lords Mobile” is available on multiple platforms and app stores and

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