Refinery29 Logs into Virtual Reality

GLOBAL–Refinery29 has entered into an agreement with Inception, a VR distribution platform, to launch a new virtual reality channel.

April 5, 2018

Inception will work with the digital media company to showcase a host of lifestyle content, beginning with tours of various fashion capitols.

The new channel will kick off this week with the original series “Fashionably Bound,” which will take viewers on an immersive tour of various fashion capitals for street style stalking, beginning in Berlin and New Orleans. Both companies will also work to develop additional lifestyle content for a global audience.

“

Refinery29

is a future forward brand which prioritizes collaborative storytelling that inspires conversation through innovative narrative formats and top-tier technology,” says Stone Roberts, senior vice president, global video strategy,

Refinery29

. “This partnership with Inception signals industry-wide progress in VR distribution and we’re excited to build new connections with them."

The

Refinery29

VR channel is now available via the “Inception” app on platforms including Oculus Rift, HTC Vive, Microsoft MR, Samsung Gear, Google Daydream, Sony PlayStation,

iOS and Android.

“VR provides a new avenue for

Refinery29

to reach their large vast network base of young women,” says Benny Arbel, chief executive officer, Inception. “We are thrilled to be partnering with

Refinery29

, and we’re looking forward to working together to bring their content to new platforms and communities.”