The partnership will see Redbubble expand its licensing reach across teams and brands.

NORTH AMERICA–Online marketplace Redbubble has announced a new partnership with brand extension and licensing company Retail Monster.

The partnership will see Redbubble gain access to new licensing teams and brands; meanwhile, Retail Monster will enhance its ability to connect its clients to a vast network of artists and fans.

 “Redbubble is like a superhighway that can take brands directly to some of their most passionate fans. Licensors can use the marketplace to increase loyalty, manage their fan-generated content on the web, execute instant promotions to a wide base of people already enthusiastic about their brand, and more,” says Michael Connolly, chief executive officer and founder, Retail Monster “Our goal is to amplify their efforts and outreach to the licensing community to help brand owners produce phenomenal customer experiences, like we do with all of our clients.”

Redbubble currently serves a community of independent artist who sell their art across a range of merchandise on the company’s platform.

"Retail Monster’s phenomenal team has created licensing and branding solutions for the most widely known brands in the world," says Eric Morse, senior vice president, partnerships, and general manager, global licensing, Redbubble. “Michael Connolly’s experience, including his work as head of consumer products for DreamWorks Animation and Kelli Corbett’s retail sales and trade marketing background with both DreamWorks Animation and Disney Consumer Products, will prove invaluable as we continue to introduce the licensing industry to our independent artist community and the consumers who come to Redbubble searching for exceptional ways to express their fandom. We want people to know we’re making our brand protection and fan engagement services a priority, and partnering with a firm of Retail Monster’s caliber is the best way to do it.”