Online lifestyle platform PopSugar has launched a new apparel collection in collaboration with Kohl's.

License Global

May 22, 2018

1 Min Read

The new clothing line includes essentials and seasonal trend pieces such as dresses, skirts, tops and bottoms that have been styled and curated by the PopSugar team.

"Kohl's is expanding our brand portfolio by thinking about the Millennial customer differently. We have partnered with PopSugar to create an innovative, data-driven apparel collection leveraging our 'speed to market' model,” says Michael Gilbert, executive vice president of product development, Kohl's. “As one of the most engaging media outlets in the industry, PopSugar will bring key predictive insights to tell us exactly what this customer wants through the content they are searching, browsing and engaging with across channels."

The PopSugar at Kohl's collection will be at more than 500 Kohl's locations as well as online at Kohls.com in September.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like