The partnership inspired pocket.watch’s latest global kids’ and family franchise, called Kaleidoscope City, which comes to life in an original live action/animated series, consumer products, gaming, podcasts, live events and more. Kaleidoscope City, a magical world of color where kids learn to see things from a new perspective, launches in spring 2022.
“We are thrilled to partner with the incredible ensemble of Toys and Colors and we are so excited to introduce Kaleidoscope City as our next global kids’ and family franchise,” says Kerry Tucker, chief marketing and franchise officer,
Production is underway on an original hybrid live action/animation series created by Albie Hecht, chief content officer, pocket.watch, titled “Toys and Colors in Kaleidoscope City,” featuring the Toys and Colors ensemble as live action characters against virtual photorealistic backgrounds combined with MOCAP CG animated characters – all produced in real time in the Unreal Game Engine. The franchise also introduces a cast of new animated characters who run various world bazaar shops. These new characters and the original personalities will serve as the inspiration for gaming, consumer products, podcasts, live events and more.
“We are so excited to join pocket.watch as their partners in becoming the next big global franchise for kids and families,” says Tim Nguyen, Toys and Colors. “After seeing what pocket.watch has done with brands like Ryan’s World and Love, Diana and hearing about their incredible plans for Kaleidoscope City, we can’t wait to bring this new franchise to our fans all over the world.”
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