Mumsnet, the U.K.’s largest website for parents, has appointed The Point.1888 to craft a brand licensing program to take the Mumsnet mission further through branded products and collaborations.

The mission, to make parents’ lives easier, will be transformed into the consumer market with new products across categories such as home, beauty, fashion and grocery.

 “We're excited to be partnering with ThePoint.1888 to create new products that truly make parents' lives easier, and we look forward to seeing our partnership delivering great solutions for brands and consumers,” says Helen Rowley, head, commercial operations, Mumsnet.

With more than 10 million unique monthly users, 10,000 influencers and a certified Mumsnet Rating and Badge to give a communal seal of approval to product, the Mumsnet brand is a vital resource in the U.K.

"Mumsnet’s credibility and influence is incredibly valuable to retailers, manufacturers and brands, and we’re delighted to be the agency it’s chosen to take advantage of this. We are extremely excited to be working with such an incredible brand which started with a purpose to help other parents, and still that is what the business delivers day after day,” says Will Stewart, managing director, The Point.1888.

Read our latest Ten Mins With… interview with Will Stewart to gain a closer insight into the next-gen approach of The Point.1888.