Nelvana to Rep Kin Lifestyle Creators

Agency will secure global licensing and marketing deals.
License Global

August 14, 2021

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Corus Entertainment’s Nelvana, a content producer, distributor, licensor and agent and Kin Community Canada, its creator media studio, have teamed up to bring global licensing deals to two top content creators from Kin’s roster.

Nelvana will be securing global distribution and licensing deals for best-selling cookbook author and vegan chef Lauren Toyota, focusing on accessible, vegan packaged foods and home décor expert Alexandra Gater, focusing on affordable home décor and accessories for her millennial followers.

“This marks an exciting chapter for Nelvana as we venture into lifestyle licensing and merchandising,” says Mellany Masterson, head, Nelvana Enterprises. “Working with Kin, both Lauren and Alexandra have established engaging personal brands with loyal followings, and we are looking forward to helping them continue to grow by connecting with their audiences in new ways.”

“Kin’s goal is to help creators develop their brands both online and offline by facilitating authentic partnerships

and by tapping into Nelvana’s deep licensing and merchandising expertise, we are bringing our creators’ dream collaborations to life,” says Dervla Kelly, senior vice president, marketing and so.da, Corus Entertainment. “These licensing and merchandising programs not only deliver products audiences will love, but also add another layer to our creator’s brands while providing an additional revenue stream.”

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