“The Voice,” an ITV Studio show airing in 145 territories, will be the first TV series to participate in the Decentraland Music Festival, launching its debut Metaverse experience: “The Voice VIP Superverse,” created by The Virtual Brand Group.  

Attendees can compete in a Decentraland exclusive musical game overseen by four new Metaverse coaches, where each day, they’ll award NFT merchandise to winners.  In addition, fans can stop by the set of NBC’s “The Voice” and grab selfies with Camila Cabello, John Legend, Blake Shelton, Gwen Stefani and the spinning red chair as seen on set. 

Every attendee can claim a free “The Voice” microphone with a secret dance move (aka an “emote”), or buy the first NFT “I Want You” “The Voice” T-shirt. 

“’The Voice’ is the biggest TV format in the world, so creating its first metaverse experience with the biggest metaverse music festival is the logical first step in creating a totally new way for fans to connect to the brand, music and each other,” says Justin W. Hochberg, chief executive officer, Virtual Brand Group, creator of “The Voice’s” metaverse experiences.  

The festival takes place Nov. 10-13.