Banijay announced its first activation in the metaverse with a Mr Bean NFT drop, in collaboration with FOMO Lab. 

“I think that this is a great idea,” says Rowan Atkinson, co-creator and actor, Mr Bean. “Any initiative that not only draws attention to but actually enables access to the fabulous artwork associated with the Mr Bean Animation series, I welcome with open arms.” 

Available via FOMO Lab’s marketplace, The Avenue, the genesis Mr Bean NFT collection will be an assortment of 3,333 unique digital collectibles, purchasable from May 25 using cryptocurrency Ether on FOMO Lab’s NFT marketplace, TheAvenue.market.  

By purchasing the Mr Bean digital collectibles, holders will also have access to phygital rewards, competitions and redeemables including a signed, unpublished hand-drawn still of Mr Bean from the first animated series. Further Mr Bean NFT drops with FOMO Lab are planned throughout 2022.  

“Banijay has many exciting Metaverse projects to announce this year, as we continue to adopt new technologies to futureproof our brands,” says Owain Walbyoff, chief commercial officer, Banijay Brands. “With his huge global following, Mr Bean is rightly taking his first steps into this space, and the combination of digital and physical rewards gives the NFT long term value for the lucky few who manage to purchase them.”