“This brand is the perfect addition to our portfolio to make it even more diverse and multi-target,” says Maurizio Distefano, president,
. “The digital world, and within it the NFT world, is constantly expanding and becoming more and more a part of our lives, intercepting each of us through new communication languages and new trends.
“Army of Apes is a step beyond anything that can be considered ‘new’ and represents an opportunity to ride on the coattails of change and new art forms. The right licensee for Army of Apes is a trailblazer, it is the company that wants to be disruptive and wants to amaze."
The Bored Ape Yacht Club is a collection of 10,000 NFTs launched in April 2021 to which belong illustrations featuring anthropomorphic
Each Bored Ape is generated by a program that mixes 170 different possible distinguishing features including facial expressions, clothing, headgear, and other accessories, and some combinations are rarer than others.
The Army of Apes license is available for several product categories, such as apparel, homeware, and accessories.
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