platform this fall as part of its
. Mattel is the only toy company partner on the platform.
The upcoming launch, timed to the Masters of the Universe 40th anniversary this fall, will bring digital toys into a collectible, interactive world through the Cryptoys platform.
Masters of the Universe fans will have a first look at the Cryptoys and Mattel partnership at San Diego Comic-Con, where lapel pins featuring characters, He-Man, Skeletor and Battle Cat, will be given away daily at the Mattel booth. Also, at the Mattel booth on Friday, July 22 from 1 to 2 pm, Cryptoys artists will be on hand to sign a poster. Fans who scan QR codes at Mattel’s booth can register to receive SDCC 2022 NFT gifts from Cryptoys.
“The Masters of the Universe franchise is full
Mattel is exhibiting at Brand Licensing Europe 2022. Find out more info
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