Macy’s has launched a new series of free NFTs celebrating the company’s 4th of July Fireworks event. In preparation for the new NFT drop, Macy’s launched its Discord channel, adding to the company’s roster of social platforms where the brand engages with fans and customers. 

“As we commemorate our Independence Day with the nation’s largest pyrotechnic celebration, Macy’s wanted to take the fun into the Web3 frontier bringing the revelry to a digital landscape,” says Will Coss, executive producer, Macy’s 4th of July Fireworks. “These free Macy’s Fireworks NFTs will help attract a new set of fans with an easy-to-access implementation that democratizes this emerging space for a mass audience, while also embracing a digitally native audience with added utilities including augmented reality wearables.” 

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Available now on a first-come, first-served basis, to collect the NFTs, fans must first register via the new Macy’s Discord channel available at Discord: Macy’s Server. The set of 10,000 Macy’s Fireworks NFTs will be available in Classic, Rare and Ultra Rare designs and will showcase graphic elements from this year’s Macy’s 4th of July Fireworks celebration. The NFTs will come with added utility including the ability to access augmented reality wearables that can be used on a selection of social media and video communications platforms.