The Brand Liaison oversees the LaurDIY program.

The LaurDIY initiative currently includes custom-designed programs for Michaels, JoAnn, Hobby Lobby, Target and Walmart Canada as well as product integration across her personal video and social platforms and media appearances including a recent spot on “Live with Kelly and Ryan."

Most recently, she appears on Michael’s Facebook Live and Walmart Canada’s Instagram account.

Target’s program features crafts from Mattel that will be promoted through October.

“By partnering with Lauren, truly an online superstar, we bring her millions of fans another way to connect with the LaurDIY brand, as well as expand her influence to even greater audiences,” says Misha Algeo, senior manager, global brand marketing, Mattel.

LaurDIY also promotes products on her homepage with links to her retail partners and to her branded store on Amazon which can be found at LaurDIY.com and Amazon.com/LaurDIY.